Home › Compare › Fitbit vs Apple Watch

Fitbit vs Apple Watch: which is the better buy?

Fitbit vs Apple Watch, on price: Right now Fitbit and Apple Watch are priced about the same in the UK (from £19 and £15). On price alone it's a close call, so pick on the features you care about, then let GiftWit find the lowest live price on whichever you choose.

Fitbit

Cheapest live£19
Typical price£45
Listings tracked24
2026 NEW Fitbit Smart Watch Activity Tracker Fitness Watches Heart Rate Monitor
2026 NEW Fitbit Smart Watch Activity Tracker Fitness Watches Heart Rat
£18
 All Fitbit prices →

Apple Watch

Cheapest live£15
Typical price£40
Listings tracked24
GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STARLIGHT- S/M M/L
GENUINE APPLE WATCH 38MM 40MM 41MM 42MM SPORT BAND STRAP STARLIGHT- S/
£14
 All Apple Watch prices →
Am I overpaying? Best Fitbit deals Best Apple Watch deals

GiftWit compares Fitbit and Apple Watch on live UK price, the one thing we can verify honestly. We don't invent spec or quality claims. Prices update continuously; as an affiliate we may earn a commission at no extra cost to you.